Opened in January 2007, Zlote Tarasy is one of the largest mixeduse city centre projects being undertaken in Europe. Developed by ING Real Estate and designed by The Jerde Partnership, the Project consists of 800,000 sf of retail, restaurants and entertainment, including a hotel and two office towers.
Zlote Tarasy is located the heart of Warsaw's retail and central business district and linked to the city's public transportation nodes. The central portion of the Zlote complex features a large plaza that will be used for concerts, shows, promotions and performances. Restaurants and entertainment terraces will view a public green space, landscaped area with water features.
Thomas Consultants executed the marketing positioning and merchandising strategy for the project.