China's first lifestyle centre.
Solana is part of the large-scale Choyang Park Development that is to set the stage for Beijing's 2008 Summer Olympic Games. Designed by The Jerde Partnership, the planned 1.1 million square feet of retail space is in an open air format, and will be China's first true lifestyle centre. Solana is situated within Beijing's famed Chaoyang CBD District, along the edge of Chaoyang Park and its waterfront lake. Solana will become a "staging area" for introducing flagship international retail, restaurant and entertainment concepts into China.
Thomas Consultants prepared the retail market assessment, merchandise strategy, layout and mix for the retail and entertainment centre. Furthermore, Thomas Consultants assisted Solana in positioning the "hybrid development", which consists of an unenclosed Lifestyle International Shopping Street with a "Waterfront Entertainment District" and enclosed "Market Hall of Smaller Shops". And